No Mo Ho Jo
I recently
read that there was only one more Howard Johnson restaurant in business. I felt a twinge of sadness. In the fifties and even in much of the
sixties there were no fast food restaurants, no Mc Donald’s, no Burger King’s,
there were no Motel 6’s or Holiday Inns.
If you went
out to eat, you ate at a fancy restaurant that required a coat and tie, even
for children, a local Mom and Pop’s, or a “Greasy Spoon” diner.
The fancy
restaurants were no place for children, too expensive and they did not serve
burgers or mac’n’cheese.
The Mom and
Pops could be very good, or they could not.
The Greasy Spoon was generally great for truckers, not so great for
families.
If you were
on the road and needed a place to stay there were only local motels. These were crappy rooms with a bath and a
bed. Some were OK, some were The “Bates”
Motel. All had a sign outside indicating
Vacancy, or No Vacancy and listed the amenities they provided…TV was a big
deal, Pool was a really big deal and Air Conditioning was…I don’t remember any
having air conditioning. Some motels
were OK, some not so much. If you were
tired and the sign said “Vacancy,” you took your chance.
Then there
was Howard Johnson’s with the big orange roof.
HoJo’s were all over the United States, though I only remember them on
the east coast. When we traveled across
the country following my Pop’s job, we did not see many HoJo’s. When we did we knew what we would get. A nice room, clean sheets, good service and a
good restaurant for a family.
I have a few
memories of HoJo’s.
They were
famous for their ice cream, and claimed they could make almost any flavor milk
shake (actually I believe there were 28 flavors). At a stop one day on one of our long family
trips, my brother asked what flavor milk shakes they had. Not wanting to recite all 28 flavors the
waitress said they had whatever he wanted.
My brother, Chris, ever the difficult one, thought long and hard and
then ordered a Black Raspberry milk shake.
We thought
that was impossible, who would carry black raspberry ice cream, but the
waitress wrote down the order without batting an eyelash. When the meal was served Chris had his black
Raspberry shake. At least it was the
color and flavor of what you might expect a black raspberry shake to taste like,
but since no one had ever had a black raspberry shake we did not know if they
had one or made up a facsimile. Either
way, with that shake we had great respect for HoJo’s.
Years later,
when I was in college, HoJo’s was where you booked your weekend date if you
expected to get lucky. Mention HoJo’s to
a college student and you got a knowing wink.
I never
booked a HoJo’s for a weekend date.
I do know
some that booked a HoJo’s got unlucky as they were married not so long
after. Actually one got lucky twice as
the marriage has lasted over fifty years.
The last
time I went to a Howard Johnson’s was around 20 years ago. My wife and I were traveling through Podunk
Maryland. We were tired and hungry. I spotted a HoJo’s and pulled in. I expected
good food and good service.
The
restaurant was serving many locals who were dressed in their Saturday night
finery. It was apparently the place to
go for a night out in Podunk Md. It
reminded me of the good old days, except the food was crap and the service
Greasy-spoonish. It was not the HoJo’s I
remembered.
Except for a
few motels, HoJo’s is gone now, at least the HoJo’s I remember. The first successful franchise of its kind in
the country, at one time an institution, it did not keep up with the times and has
been displaced by other franchises that do the job better.
A pleasant
memory, but with all the fine motels and fast food restaurants around today I
will not morn its demise.
I do admit
to having a hankering for a good black raspberry shake.
It was kind of a Friday night tradition, when I could get off work on a Friday, to go thete for the fried clams.
ReplyDeleteWith a name like Howard Johnson's I expected to be reading about a hardware store.
ReplyDeleteIt's nice that you have god memories of the establishment. I don't remember any chain motel/restaurants from when I was little, but later there were Travelodges dotted around the country and now there are all kinds of places that do the same thing.
I too have very happy memories of HoJo's! i was even a regular at a rather famous one in Washington, DC-- i was across the way from the Watergate!
ReplyDeleteThe first time I ever went to a Howard Johnson's was with my future in-laws. As Catholics, we didn't eat meat on Fridays and Howard Johnson's had all you could eat fried fish on Fridays.
ReplyDeleteWe traveled a lot and I do remember Howard Johnson's. We kids use to beg to eat there mainly for the 28 flavors. The uniformity of their standards was welcome to travelers.
ReplyDeleteHad to smile at the motels with a pool. If we saw one advertised, Dad would drive many extra miles for us to enjoy.
I've been to many HoJo's, but never on a date!!
ReplyDeleteI don't think I've ever been in a Howard Johnson's.
ReplyDeleteWhy do I always miss ou on the good things?
At least you have the fond memories.
Nice memories for you. Black Raspberry shake, hmm sounds good!
ReplyDeleteTheir Toasties and coffee ice cream were and still are unexcelled.
ReplyDeleteA smile for HoJo's.
ReplyDeleteThere is still a Howard Johnson hotel in Winter Haven, less than 20 miles from us. Is that the same as the restaurant? I'll have to check the next time I drive by there!
ReplyDeleteI remember the restaurants well.
ReplyDeleteI've never been to a Howard Johnson's. So I can't be accused of being anybody's "luck."
ReplyDeleteWe had a HOJO's by us growing up in Chicago. I babysat for a lady who took me there many times. Mostly to help with her rotten kids because she liked to drink a bit..before leaving for HOJO's and somebody had to be in charge. I remember the icecream and she always ordered the fried clams. It's not there anymore but my memories of it will always be there! (and memories of those kids! Gosh they would be in their late 40's now..man I'm old)
ReplyDeleteThere were not too many in Ohio and west of here. I guess we got the Holiday Inns and Best Westerns. The only time I stayed at a HoJo was in Erie, PA. Our high school church youth group would stay there when we went skiing at Peek N Peak in Clymer, NY. I remember it being a bit shady and in later years, we stayed at the Ramada Inn,
ReplyDeleteHoward Johnson's isn't one that I have used very much, but it's a shame to see a business like this go down the tubes, especially one with that many great shakes.
ReplyDeleteI remember when Howard Johnson played for the Tigers. . . ;)
ReplyDeleteI don't know if we ever stayed at a HoJo's, but we certainly ate there enough to remember it, and the 20-odd flavors of ice cream. In fact, the first time I went to a Baskin-Robbins (in high school), I thought it was a HoJo's, because of the large, closely-delineated number of flavors. . .
We lived at Ho Jo Hotel in Mobile in 1980 after Hurricane Fredrick. I was down there with the phone company putting the city back together. We ate at the restaurant some but mostly Jilda cooked for our crew and we ate supper by the pool every night that summer.
ReplyDelete