NEW CAR EXCITEMENT
There is no new car excitement anymore, I don’t know when this phenomenon disappeared, but it no longer exists.
What was it you young people ask?
There was a time the, 50’s and early 60’s and certainly before my time as well, when a new car in the neighborhood created great excitement. I think part of the excitement was in the waiting for a new car.
Today to buy a new car, you merely go to the dealer with money or credit and pick your car from the lot, or a computer that matches up your requirements with a car on another lot. Either way you can most often drive home with a new car the same day you shop for it.
In days gone by, you chose your model at the dealership, decided on color, interior and exterior, extras like power brakes, power steering, power windows, fog lights, radio, clock, etc. etc. You placed your order and then waited, often several weeks sometimes months, for your new car to be delivered. The result was a great deal of expectation among family and in the neighborhood as everyone on the block knew you ordered a new car.
The new car was a big deal. Most of the neighbors bought used cars. If they replaced their old car with a new one it was only every 8 or 10 years. People did not lease a new car every two years as is often done today.
The new car was also a big deal because cars were so different every year. Today a five year old car looks pretty much the same as a new car…regardless of the make.
When your new car arrived and you pulled into your driveway (always on a Saturday) it caused great excitement. The whole neighborhood came out, led by the children.
“Wow Mr. Sanders, I love it! Hey check out the fins. Power windows…NO WAY!”
Then came the grownups.
“Nice car there Bob, how many horsepower? What’s it get, twelve miles to the gallon?”
“350 HP and it gets almost 15 MPG! Check this out, the trunk is huge, the clock is digital and guaranteed to work for three weeks, it has white sidewall tires, the glove department is extra large, the wind shield is tinted and there is a cup holder on the driver’s side!”
“It’s a beauty Bob!”
The neighbors would then all toss a quarter in the front seat for good luck and everyone remarked,
“Mmmm, I love that New Car Smell!”