TV commercials will tell future anthropologists much about changes in our society and culture.
Ads in the seventies, eighties and into the nineties slowly began to portray women as not only capable of doing “men stuff” but often able to do these tasks even better. Women went from incapable, to equally capable.
Ads from the late nineties until today have shown women to have evolved into not just equal, but far superior to men in virtually everything. Women still vacuum and clean while men try, but just don’t cut it. Women talk used car salesmen into the best deals while the husband looks on with his thumb up a hidden orifice. Women are the bread winners, the cleaners, the cooks, and the child care-givers. Husbands watch football, drink beer, lie on the couch, and fuck up any project they do attempt. While the husband is a total lazy fuckup, the wife has that, “Oh isn’t he just like a man….lazy and stupid, but he’s my man” look on their face as they step in to solve the various problems that men currently seem incapable of handling.
Ladies, I am about to turn traitor to my gender, but be careful about what you expect from your man. While the ladies of the fifties wanted to break out of their stereotype, men if given the chance, will absolutely assume the football watching, beer swilling, couch potato image that is being thrust upon them.
We are motivated by need. We need to be needed by a woman and we need to be needed by children. We are wired to make sure our women and children are taken care of. We are wired to do whatever it takes to accomplish that. If our women and children are doing just fine, if they do not need our strength, wisdom and help, then we are wired to be just fine with that.
What does the “King of the Beasts”, the male lion, do all day? He sleeps, slaps his cubs away, and waits for his mate to hunt down and bring home dinner. Then he gets the choice first bites of zebra steak. We human males take notice. It’s not a bad gig.
If women constantly demonstrate that men are not needed, that they can outperform us in every endeavor, then they will create the man of today’s TV commercials, and men will be happy to oblige.
Women, you need to fail occasionally. You need to need some help opening that jar lid. You need to be unable to change a tire. You need to not know how to hammer a nail or turn a screw. Maps need to confuse you, and math should be hard. It is your choice, if we are not needed for these things, we are OK with that. As long as we are still needed for that primary function of procreation, we are happy to fill in the down time with football, beer and a comfortable couch.