Tuesday, July 31, 2012
Corona comes from Mexico. What do they say about water in Mexico? “Don’t drink the water!” How did an unknown beer from “Don’t drink the water” Mexico overtake Heineken a beer from clear, refreshing Holland streams as the largest selling imported beer in the USA?
Corona is the only beer in the world served at a bar with a wedge of lime stuck in the top of the bottle. Why? Is it to ward off insects? That’s real appealing. Is it to enhance the taste of a bland beer? Mmmm umm! Is it to cover up rust stains on the lip of the bottle or erase the taste of insect spray used in Mexican bars? All of these have been suggested as reasons for the Corona and lime tradition. The answer is…no, no, no and no.
The Corona and lime tradition is a genius marketing ploy thought up to make Corona stand out from all other beers. People love to order a Corona just to get the lime thing and appear all sophisticated and stuff.
Have you ever heard anyone order a Bud with a lime wedge? If the lime wedge adds to the Corona experience why not order it with any beer? Because it is only cool with a Corona. Why? Because the Corona company tells us so and we are all freaking lemmings!
Still don’t believe Corona is run by marketing geniuses? I submit to you Cinco de Mayo. Cinco de Mayo is a Mexican holiday which was not even a big deal in Mexico but suddenly became a USA cause for celebration.
Cinco de Mayo marks a minor skirmish of the French and Mexicans (French won that war BTW) and isn't a Mexican national holiday. Mexican Independence day is Sept 16.
I never heard of Cinco de Mayo until the 1980’s when I first heard of Corona Beer.
This company invented a Holiday!
They invented a Holiday whose tradition was to drink beer…CORONA BEER…in great quantities.
When I go to a bar on Cinco de Mayo I never see any Mexicans. No one gives a shit about any Mexican Holiday, but everyone is only too happy to have an excuse to drink mass quantities of a Mexican Beer. Not any Mexican beer; not Dos Equis, not Pacifico, it has to be CORONA…with a lime wedge!
Genius! With a lime.